Why a magazine, and why W1
Glossies and good agencies share a secret: the shine on the surface only works if the checking underneath never lets up. So the tone here is playful and the process is not. Mayfair gave us the name and the mood, from the terracotta of Mount Street to the lamplit calm of Grosvenor Square, yet the agency keeps no premises at all. The evening always takes place on your territory: a suite, a townhouse or a restaurant booked in your name.